Sparrows

Sparrows provides live actionable alerts on location and temperature for modern logistic teams through a power GPS, a user friendly dashboard and alert triggers according to the products being transported.

Andrea joined the Bluechilli Amatil Xcelerate program with the idea of leveraging under-utilised trucks and drivers to generate more value and revenue. Throughout the program she was exposed to the lean validation processes and pivoted her product. By the end, she had a hardware, dashboard and system that landed her a first pilot and a pipeline of future customers.

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Iterations

During the process we were able to run 4 rounds of Usability Testing focusing not only on flow but also testing the values we were able to deliver to potential customers. Those rounds of testing served to refine the flow, wireframes and design from a structural point of view and help us choose the best words and functionalities to deliver a great user experience.

 
 
 
 
 

Deliverables

  • User Research;

  • Usability Testing;

  • User Flows;

  • Wireframes;

  • Service Design Workshop;

  • Branding and Collateral;

  • Desktop Dashboard; and

  • Mobile app for pilot customer

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Sparrows in numbers

  • 30 different GPS trackers tested;

  • 10 3rd party dashboards tested;

  • 20+ Usability Test sessions; and

  • 100+ Sparrows units testes.

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Sparrows Service Blueprint drafts

Sparrows Service Blueprint drafts

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Sparrows founder, Andrea, visiting potential client’s facilities

Sparrows founder, Andrea, visiting potential client’s facilities

3D printing Sparrows cases

3D printing Sparrows cases